The Earthy

The Earthy is a London-based, founder-led brand creating convenient, Asian-inspired superfood overnight oats made exclusively with whole food ingredients and no added sugar.

Each blend is handcrafted in small batches, celebrating flavours founder Jia grew up with — including Matcha, Taro, and Black Sesame — thoughtfully reimagined for a healthy, modern breakfast.

Designed for busy lifestyles, The Earthy combines natural superfoods with quick preparation, offering a nourishing and reliable option for everyday routines.

Alongside its signature overnight oats, the range includes Matcha Powder, Hojicha Powder, and the best-selling Matcha Spread — distinctive products that bring contemporary East Asian flavours to the breakfast and pantry category.

Brand Values

  • Vegan
  • Small Batch
  • No Added Sugar

Products from The Earthy

MOQ £90.00 (£45.00 1st Order)