SuperPlant Kitchen

SuperPlant – Company Overview

SuperPlant offer a range of fortified bouillons that combine exceptional flavour, convenience with powerful nutritional benefits. Founded by Alec Cousins, chef and food entrepreneur, our range is the result of a unique collaboration between professional chefs and nutritionists.

SuperPlant bouillons are umami rich bases for soups, ramen, casseroles (etc) or enjoyed on their own as a classic cup of broth.  One SKU contains 6 x 10g sachets.  Each sachet makes one cup (250ml) and is ‘High in’ vitamins B12, D, Calcium, Iron, and Iodine. These claims are legally displayed on pack.   Products are manufactured to BRC/ISO standards in Belgium and Switzerland.

Our range has been designed for independent delis, health food and farm shops.  Customers include health-conscious, flexitarian and plant-based home cooks seeking convenient, high-quality pantry staples.  SuperPlant appeals to older consumers and those with smaller appetites who value nutrient-dense, easy-to-consume foods.

We are based in UK with exports to US and EU.

Product Range:

• Fortified Vegan Chicken Bouillon
• Fortified Vegan Beef Bouillon
• Fortified Wild Mushroom Bouillon
• Stunningly designed boxes with strong shelf presence
• Pipeline: fortified functional beverages include Malted Milk and Hot Chocolate

For consumers:   SuperPlant is our premium food brand redefining everyday cooking through fortified, chef-crafted bouillons. Founded by Alec Cousins, chef and food entrepreneur, SuperPlant brings together professional culinary expertise and nutritional science to create products that deliver exceptional flavour convenience with significant health benefits.  We believe convenience should never compromise quality and nutrition should never compromise taste. SuperPlant bouillons are designed to elevate daily meals while delivering key micronutrients often lacking in modern diets.  One SuperPlant SKU contains 6 x 10g sachets, each creating a delicious 250ml cup of rich, umami broth.

10g sachet is:

• High in Vitamin B12
• High in Vitamin D
• High in Calcium
• High in Iron
• High in Iodine

All nutrition claims are legally compliant and clearly displayed on pack.

SuperPlant bouillons can be used as:

• A nourishing cup of broth
• A base for soups and ramen, casseroles and sauces
• A seasoning upgrade for grains and vegetables

Manufactured in Belgium and Switzerland to BRC and ISO standards, our products combine production excellence with premium ingredient sourcing.

Market Position

SuperPlant is positioned for:

• Independent delis
• Health food retailers
• Farm shops
• Premium grocery

 Our customers include:

• Health-conscious consumers
• Flexitarian and plant-based home cooks
• Older adults seeking nutrient-dense options
• Individuals with smaller appetites who value easy-to-consume, functional foods

Product Range:

• Fortified Vegan Chicken Bouillon
• Fortified Vegan Beef Bouillo
• Fortified Wild Mushroom Bouillon

Each product is presented in beautifully designed packaging with strong shelf presence, ensuring impact in premium retail environments.

Looking Ahead:

SuperPlant’s innovation pipeline includes a new range of fortified functional beverages, including:

• Malted Milk (sleep-support positioning)
• Hot Chocolate (functional wellness positioning)

Company Footprint

Headquartered in the United Kingdom, SuperPlant exports to the United States and the European Union, serving discerning retailers and consumers seeking a smarter pantry staple.